Independent mobile advertising network InMobi has just released quite a significant study. The Palo Alto-based company found that Americans spend more time consuming media on mobile devices than on TV or PCs. “The report finds that mobile ads now have the largest impact of all media channels on U.S. consumers’ purchase process,” says Anne Frisbee, vice president and managing director for North America at InMobi. The shift toward putting more marketing and advertising dollars into the mobile medium is proving to be not only effective but profitable. Brands will need to keep up with this modern day consumer if they want to stay in the game.

Learn more about the mobile consumer here

Pre-Shopping is the “new normal” for consumers to prepare to go into the grocery store. Gone are the days of flipping through the weekly circular to decide what to buy that week, especially when it comes to private label brands.Consumers are going above and beyond and expecting more from their retailer.

Shoppers are looking up products online, visiting the retailer website, and looking for a retailer app to access via their mobile phone. In order for private label brands to stay relevant and in the consumer mindset, retailers should create an integrated approach to reach their shoppers. Brands are reaching out in various ways to ensure shoppers have access to their brands. We think that retailers should ensure growth of their own brands by exploring their options in the pre-shop, as well.

Full article, here.

This may be bad news for in-store marketers, but now there is another app that will allow you to be judge of the worthiness of a product, based on its nutrition grade. With Fooducate, you can scan the barcode of a product to get nutrition information and each food item is awarded a grade just like on a report card. Food apps like this one are super popular with 44% of smartphone owners having a health related app. We think this is another tool where the information is even further in consumers hands on decision making at shelf. Beyond at shelf messaging touting product benefits or price reductions, they can now also dig deeper into the brand nutrition facts to make a final decision on purchase.

Check out the full article, here and get the app, here.

Google Glass is coming and when it does your real life and your digital life will be seamlessly integrated. When you hear Google Glass, think smartphone in the form of glasses. Imagine walking around just saying what you want/need and your glasses taking care of it for you. No more holding your phone up to text, take a phone call, or take a photo – your glasses will do it all.

We know there are ups and downs to having the ability to being constantly plugged in from hands free chatting to even more distractions as you walk down the street. When the first cell phone many years ago, people were shocked to be able to walk down the street while talking on the phone. While Google Glass may be strange and exciting now, for younger generations, this may just be the new way they use they live their digital lives.

Check out the Google Glass promo video below and the full article Here.

We all know that mobile is increasingly becoming an important and integrated piece of the Client programs. The statistics we are seeing on mobile engagement and spend are quickly on the rise. This article confirms that the key way to reach consumers in-store is moving towards via their mobile phone.

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