Pre-Shopping is the “new normal” for consumers to prepare to go into the grocery store. Gone are the days of flipping through the weekly circular to decide what to buy that week, especially when it comes to private label brands.Consumers are going above and beyond and expecting more from their retailer.
Shoppers are looking up products online, visiting the retailer website, and looking for a retailer app to access via their mobile phone. In order for private label brands to stay relevant and in the consumer mindset, retailers should create an integrated approach to reach their shoppers. Brands are reaching out in various ways to ensure shoppers have access to their brands. We think that retailers should ensure growth of their own brands by exploring their options in the pre-shop, as well.
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