Admit it— ever since you saw Minority Report (more specifically, the scene where Tom Cruise plucks data and images from the air and interacts with the information via a transparent, floating ‘screen’) you wondered how far off into the future you’d have to wait to see this kind of tech in action. Well you’re in [...]
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Starbucks is beginning to roll out La Boulange themed bakery items.
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Innovation is now moving at the speed of thought with the onset of new, wearable tech
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The idiom “Let sleeping dogs lie” has never proved to be more true than in the cases of Netflix and now, Instagram.
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It was an amazing day yesterday as visitors poured in from all over to watch the GIANT’s victory parade
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Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best.
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The shift toward putting more marketing and advertising dollars into the mobile medium is proving to be not only effective but profitable.
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Brands are going to have to think beyond the “like button” if they want to reach the highest level of consumer engagement.
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Watch out Pinterest, there’s a new kid squirrel on the block and its name is LoveIt! Check out our interview with the LoveIt team.
The Guinness QR code has to be the coolest execution of a QR code that we’ve seen lately. The QR code is only visible and activated on a glass when it is actually filled with Guinness beer. It can’t be any beer, either. It has to be the dark Guinness for the code to show [...]
Read More>>Pre-Shopping is the “new normal” for consumers to prepare to go into the grocery store. Gone are the days of flipping through the weekly circular to decide what to buy that week, especially when it comes to private label brands.Consumers are going above and beyond and expecting more from their retailer. Shoppers are looking up [...]
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Stonyfield is doing something really exciting for its consumers who are interested in learning more about where their food comes from. They launched the “Great Food Find”, an interactive scavenger hunt online. As consumers check out different brands around the web, they are able to earn prizes and chances to win. Many brands are involved [...]
Read More>>Despite all of the news around the “New” consumers pre-shop and make lists for their shopping trip, a whopping 76% of purchase decisions are being made once the consumer enters the store. The study has some interesting categorization of shopping including four different decision categories: specifically planned, generally planned, substitutes, and unplanned. The study also [...]
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Shoppers purchasing private label brands over brand name has been on the rise for years. However, a new report from the NPD group suggests that these consumers are not satisfied with the quality of the private label products. In fact, “consumers’ satisfaction with private label food and beverage products slipped from 32 percent in 2009 [...]
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Consumers love when specialty and limited time offer products are on the shelf. It’s a shiny new product from the brands that they love. Consumers are going to love what Nestle and the Girl Scouts have put together – Girl Scout Candy Bars. They are only in stores from June – September and are going [...]
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To say that the founding partner and CEO of Barc, John Randazzo, enjoys wine might be a bit of an understatement.
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Pinterest is searching for translators to join their team which can only mean one thing – Pinterest is going global beyond English speaking countries.
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The NRA (National Restaurant Association) just wrapped up and we were excited to see the top three trends coming out of the show.
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Visual note taking is the hot new way to communicate in meetings.
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To say there’s an overabundance of social media sites would be an understatement, and the fact that Facebook is now being labeled as ‘uncool’ (and even “desperate” by some critics after its recent acquisition of Instagram) must be frustrating and confusing to say the very least.
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Ad Age recently did a quick study on consumers in their 20′s and how they engage with technology over a one hour period.
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This may be bad news for in-store marketers, but now there is another app that will allow you to be judge of the worthiness of a product, based on its nutrition grade. With Fooducate, you can scan the barcode of a product to get nutrition information and each food item is awarded a grade just [...]
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As seasoned designers and art directors, we like to think that here at Barc we practice the art of “Less is more”.
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Imagine walking around just saying what you want/need and your glasses taking care of it for you. No more holding your phone up to text, take a phone call, or take a photo – your glasses will do it all.
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The fun group, Weird Advertising Characters on Flickr posted some brand mascots from the past.
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Imitation is the sincerest form of flattery which is why Pinterest should be honored there are so many imitators popping up. In this day, consumers love spreading the word about their interests, wants, and telling their story. These social media networks give them a customized outlet to do so. For marketers and brands, we think [...]
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We all know that mobile is increasingly becoming an important and integrated piece of the Client programs.
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How to measure the success of social media has been an ongoing discussion and debate among marketers and brands.
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