Back in August the Tomato Products Wellness Council posed an interesting challenge: how do you convince consumers that the tomato products they know and love contain fiber, lycopene and heart healthy benefits… and how do you make that fun? Enter the BARC campaign… TOMATO MAKES IT!
Many meatloafs later BARC unveiled a 30 sec spot packed with tomatoey goodness. The hard working yet playful idea that announced the surprise health benefits was done on a dime and on time with stop motion to tell the story in an engaging way.
Rounding out the integrated campaign there’s online support via banners ads, in-store cart ads and an equally saucy radio spot. Look for the new BARC commercial to run now through June… or just check it out here.Read More>>
- Posted by Barc on January 24, 2012
After a short hiatus, Barc is pleased to announce the renewal of our longstanding relationship with HP. The initial assignments will be generating branding and consumer positioning for new product launches from the San Diego based LaserJet & Enterprise Imaging & Printing Group. This HP division includes a portfolio of devices, supplies, software and solutions [...]Read More>>
- Posted by Barc on May 16, 2011
BARC recently executed a promotion for Tree Top apple juice that produced top results. The integrated campaign celebrated the 50th anniversary of Tree Top and communicated a key point of difference: Tree Top is made from 100% USA apples. Through a FSI, in-store POS, and online banner ads, we drove consumers to the brand’s first-ever online instant win game, where we achieved 300,000 game plays, 33,000 registrants, and increased the Tree Top consumer database by 5,000 percent. Top that!Read More>>
- Posted by Barc on December 15, 2010
Barc welcomes a new member to our creative department. This new hire will help support the three new accounts we have added to our agency roster this year: Tree Top, Rinnai America, and Ménage à Trois wines. Michelle Latorre, Art Director, brings over nine years experience in delivering exceptional graphic design solutions for a variety [...]Read More>>
- Posted by Barc on June 4, 2010